channel

Channel Vs Direct Sales

Channel Vs Direct Sales

Recently, I commented on a LinkedIn pulse article by my friend Shane Zide.   My comment was as follows "Shane, I am a huge fan of the channel and partnerships that allow companies to deliver a complete solution to the customer problem.  For the majority of my career, I have heavily leveraged the channel.   Early in a company’s history I recommend a heavy focus on direct sales as the focus will be on selling to technology enthusiasts and early adopters."