Satisfaction:
The Difference Between Marketing and Manipulation
A river does not cut through a rock because if its power, but because of its persistence- Jim Watkins
I believe that a certain amount of skepticism is valuable when dealing with potential buyers. This is because sellers are predisposed to have "happy ears" when trying to understand if their customers want to do business with their company. Another challenge for sellers is that potential buyers do not like to give bad news to sellers and thus may wait until the last possible moment to deliver that news. My belief in the value of healthy skepticism in sales is supported by the work of some of my favorite authors on the topic of sales, such as Tom Freese, Brent Adamson, Marcus Sheridan and Ian Altman.
Has someone in your small company ever said if we want to grow our company we need to exhibit as RSA or AWS re:Invent? If your marketing budget for the event is less than $150,000 I think those conferences are a royal waste of time and money. Unless your company raised $100 million and the plan is to become a unicorn software company fast, there are several alternatives with a better ROI (Return on Investment)
Following best practices for cybersecurity including for end-of-life electronics is critical to protecting our national security. We must stay vigilant. Adversaries are constantly looking for ways to exploit our cybersecurity weaknesses to steal our technology, gain an advantage, and threaten our way of life.